I’m Siena Guccione.

I’m a multidisciplinary product and visual designer with a focus on digital transformation, AI-enabled design, and brand illumination. Scroll down and explore some of my projects!

You may contact me at sienaguccione@gmail.com

Scoby

Created a time-banking application that fosters human connection and support.

Engaged in agile UX research and design processes to craft a mobile solution that strengthens community growth.

UI/UX Design | Visual Design | User Research

Uniforal

Invented and pioneered the world’s first medical-grade water bottle for battling pill dysphagia.

Designed an award-winning solution to help millions of people who suffer from the fear of swallowing vitamins and medical pills.

UI/UX Design | Industrial Design | Prototyping

Brightly Software, a Siemens Company

Worked with cross-functional teams to design facility management software.

Conducted extensive industry and user-level research to create UI/UX flow diagrams and detailed wireframes for a groundbreaking new product.

Product Design | UX Research | B2B SaaS

Purdue Space Program: A SEDS Chapter

Expanded the brand identity for the Active Controls Team of Purdue’s largest aerospace organization.

Designed and visualized a new line of branding for a student-led R&D team that aims to advance vertical landing technology.

Visual Design | Branding | Merchandising

Animalia

Crafted an engaging and intuitive visual design experience for a futuristic transportation service.

Spearheaded design and research initiatives as a project mentor for Alpha Theta Delta’s New Member Design Challenge.

Speculative Design | CAD | Project Management

ExpectED

Created a mobile application to inform, guide and support pregnant college students.

Conducted ethnographic research to provide social-good and community support through friendly, positive and approachable design.

Ethnography | Research Strategy | Experience Design

Glace

Incorporated molding and die-casting techniques to design an ice cream scoop inspired by Dove’s branding.

Created a resin ice cream scoop inspired by the renowned personal care company’s design language.

Industrial Design | Brand Identity | Prototyping

Voro

Harnessed woodworking and metalworking to design a lamp inspired by the Voronoi Tessellation.

Utilized physical design techniques to create a working lamp that emulates Voronoi patterns. (Coming Soon)

Industrial Design | Woodworking | Metalworking

Martian’s Gown

Created and visualized the future of space couture for illuminating an evening on Mars.

Designed an origami-constructed dress inspired by the Herringbone Tessellation for an ideal evening on Mars.

Fashion Design | Concept Development | Material Exploration